I drive a Subaru, and have been pleased with the safety that it has provided my wife and I in the bad winter weather in upstate, and it's reliability has been great. It makes me even more proud to drive a Subaru after realizing the companies commitment to reducing their environmental impact.
We co-wrote a piece for Groovy Green Magazine:
Click here for the full article.
Several members of the Groovy Green team recently visited Subaru’s automotive manufacturing plant in Lafayette, Indiana. For nearly three years now this plant has produce zero landfill waste. That’s right, 100% of the by products produced from fabricating Subaru vehicles in Lafayette are reclaimed. How has Subaru been able to achieve such a dramatic accomplishment while other car manufactures are still taking trips to the landfill? At its core their strategy is simple and straightforward; Reduce, Reuse, Recycle. With those words as a mantra and with a willingness to challenge the notion that building cars is inevitably a wasteful process, Subaru has become a great example of what a company can realize if it believes in doing the right thing.Located on a beautiful tract of land just NW of Indianapolis the 832 acres of the Subaru campus was designated in 2002 as a National Wildlife Federation Wildlife Habitat that’s home to deer, coyotes, bald eagles, beavers, and Canada geese. Tom Easterday, Senior Vice President, Subaru of Indiana (SIA) proudly talks about the company’s commitment to building cars in a more environmentally friendly way. Subaru’s mantra is: “Eliminate environmental risks of our operations.” What’s striking though is that when he talks about the accomplishments of Subaru from being the first ISO 14001 certified auto assembly plant in 1998 to the first assembly plant to reach Zero Landfill in 2004 is that he gives most of the credit to the floor level employees, or associates, as they’re called. It appears much of the greening of Subaru has been because of this “bottom-up” initiative – where the drive to reduce environmental impacts permeates all levels of the corporation.