Just caught wind of this, this morning:
Via Yahoo News (Reuters):
A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.
Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.
But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.
From havidol.com -
SELF-DISCOVERY THROUGH HAVIDOL
HAVIDOL helps sufferers see that no matter how much they have, more is always possible.
Patients have reported feeling:
- renewed interest in themselves
- increased ability to spend
- higher risk tolerance
- better quality consumer decisions
- improved social attention-getting skills
- return to former self esteem levels
- supplementary stamina levels
- augmented vision
- a surge in well-being
Adverse events may include:
- Mood changes
- Muscle strain
- Extraordinary thinking
- Dermal gloss
- Impulsivity induced consumption
- Excessive salivation
- Hair growth
- Co-dependency with inanimate objects
- Markedly delayed sexual climax
- Inter-species communication
- Taste perversion
- Terminal smile
- Oral inflammation
- Very rarely users may experience a need to change physicians.
Terminal smile? Heh heh, that is my favorite.