2/19/2007 08:26:00 AM | Author: baloghblog
Cross posted from Groovy Green:

Just caught wind of this, this morning:

havidol.gifVia Yahoo News (Reuters):

A media exhibit featuring a campaign for a fake drug to treat a fictitious illness is causing a stir because some people think the illness is real.

Australian artist Justine Cooper created the marketing campaign for a non-existent drug called Havidol for Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD), which she also invented.

But the multi-media exhibit at the Daneyal Mahmood Gallery in New York, which includes a Web site, mock television and print advertisements and billboards is so convincing people think it is authentic.

From havidol.com -


HAVIDOL helps sufferers see that no matter how much they have, more is always possible.

Patients have reported feeling:

  • renewed interest in themselves

  • increased ability to spend

  • higher risk tolerance

  • better quality consumer decisions

  • improved social attention-getting skills

  • return to former self esteem levels

  • supplementary stamina levels

  • augmented vision

  • a surge in well-being

Click more for the hilarious side effects. And if you hate those pharma ads like I do, you have to check out the full site.

Adverse events may include:

  • Mood changes

  • Muscle strain

  • Extraordinary thinking

  • Dermal gloss

  • Impulsivity induced consumption

  • Excessive salivation

  • Hair growth

  • Co-dependency with inanimate objects

  • Markedly delayed sexual climax

  • Inter-species communication

  • Taste perversion

  • Terminal smile

  • Oral inflammation

  • Very rarely users may experience a need to change physicians.

Terminal smile? Heh heh, that is my favorite.

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